To reach 12+ million unique TikTok users who are from the US & Australia.
The method preferred is to use high-tier TikTok creators from those countries, who can individual emphasise and market the nature of the song, through viral dance & lifestyle challenges.
These included:
– LilYatchy – Oprahs Bank Account
– CYN – Drinks
– Becky Hill – Better Off Without You
– 220 Kid – Don’t Need Love (With Gracey)
– Maejor & Juicy J – Issues