Universal Music US & UK

TikTok Campaign

Client Brief

To reach 12+ million unique TikTok users who are from the US & Australia.‍

The method preferred is to use high-tier TikTok creators from those countries, who can individual emphasise and market the nature of the song, through viral dance & lifestyle challenges.

These included:

– LilYatchy – Oprahs Bank Account

– CYN – Drinks

– Becky Hill – Better Off Without You

– 220 Kid – Don’t Need Love (With Gracey)

– Maejor & Juicy J – Issues